A Study Multidisciplinary
Placebrand & Brand Experience Placebrand & Brand Experience Placebrand & Brand Experience.
Placebrand & Brand Experience Placebrand & Brand Experience Placebrand & Brand Experience.
The study
We believe that every brand has a story to tell and a space to conquer. We combine strategic vision and attention to detail, transforming a company's identity into narrative and experiential assets.
Brand Experience
It is increasingly important for companies to establish an emotional connection with their stakeholders.
How do we respond to this need? With the careful design of an intense, identifiable and engaging brand experience.
Placebrand
In the places of the brand experience the game is played: physical or virtual spaces, but always real.
Places, after all, are the grafting point of compelling and effective conversations between the brand and its audience.
A name that encapsulates visions, choices and new horizons.
B PLAN
Because in life it is always helpful to have an alternative plan, a path to explore when we are faced with an important choice.
BE PLAN
Being the plan. Because, after all, the most important project is always hidden in the identity of each of us.
BIPLANE
As a light aircraft, designed for exploration by two. A metaphor for sharing and freedom, where the journey is more important than the destination.
BE PLANO
A neologism, to inspire and create new worlds and new stories, every day.
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Experiences that Leave a Mark
- In an ever-changing world, every space, physical or digital, is a once-in-a-lifetime opportunity to assert relevance. Don't waste it, make it memorable.
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The magic of detail
- Creativity and technical expertise come together to create places that inspire and connect. Multidisciplinarity is not just an option, it is the key to turning ideas into facts.
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Stories that live through time
- Enhancing a brand's narrative heritage means giving it substance and making it a corporate asset. If the "what" is already clear, it is the "how" that makes the difference and ensures a successful future.
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Spaces that speak to people
- Thinking first of People and then of Spaces. This is the only way to build environments that facilitate authentic encounters between brand and audience, creating meaningful and deeply productive moments.
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The art of change
- Change is the engine of evolution. Carefully planning each step of this process ensures that the brand has a solid and knowledgeable future, growing everyone who interacts with it.
Newborn
Brands
The creative nest where the future takes shape.
Our
Services
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Brand Experience
- Naming, branding, customer experience
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Design and construction of physical places
- Corporate headquarters, showrooms, workplaces, corporate museums, installations, exhibition booths, academies, brand events
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Designing and building digital places
- Market place, websites, social media storytelling
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Content & Storytelling
- Content marketing, storytelling, video storytelling
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Corporate training paths
- Participatory brand experience design
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Corporate events
- Planning and organizing high-impact events
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Social Storytelling
- Narrative strategies for social media, digital identity, engagement
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Angela LaurinoCo-founder & Head of Content
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Cesare GrasseniCo-founder & Head of Design
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Ilaria OdoliChief Design Officer
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Delia BertatoVisual Designer & Art Director
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Andrea GaspariniWeb Developer
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Michela MagnaniAdministration